Advocacy Plan
The crisis of healthcare worker burnout is so old, so well documented, and so public, as evidenced by the US Surgeon General’s 2022 Advisory and press releases from advocacy groups such as the American Public Health Association (APHA), yet how to best formulate an effective, holistic advocacy plan is unclear. The status of healthcare workers deserves to be of broad, urgent, national concern to legislators and community leaders, yet rightly or wrongly, the crisis seems mainly to be addressed as an internal matter by hospital leadership.
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The pilot program’s health educator will become more familiar with advocacy organizations working in this arena, such as APHA and the Society for Public Health Education (SOPHE) to better understand where opportunities to influence public policy might exist.
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Until this pilot program has been evaluated, publicizing it even in the local media seems to serve no purpose. However, during implementation it may be appropriate to begin sharing what’s working and drawing attention to the program. Once the evaluation is complete and hospital leadership is on board, a media strategy to describe the program and its successes ought to be developed, most likely by the hospital’s media relations team. The message that simple, cost-effective, mind-body interventions exist, ought to be considered and introduced more broadly to the healthcare establishment, is one to broadcast far and wide. Industry-wide change is essential to the maintenance and stability of our healthcare workforce.